Prudential Towne Realty Tools

In this fast-paced and challenging real estate environment, REALTORS need to have the right tools to meet their clients needs. Prudential Towne Realty is committed to staying at the forefront of real estate marketing, technology and social media by providing sales associates with the highest quality programs and tools available in the real estate industry. Backed by local, regional and national training programs, we teach our agents how to use the tools for business development, growth and sales. These tools help our agents give their clients the highest level of service in the Hampton Roads real estate market. Being part of a Company that is committed to quality and service with a name you can trust makes sense now more than ever.

PREA Center

Exclusively for Prudential Real Estate Affiliates (PREA), this web-based intranet includes current market information, homeselling and homebuying programs, e-cards, online courses in the Prudential University LearnCenter, the Prudential Media Center and so much more.

Prudential Media Center

The Media Center is an online marketing and communication tool that gives our agents access to a robust pool of media assets to create targeted, personalized marketing presentations and freely publish them online to customers and prospects. The power of the Media Center is that it links rich media assets such as video, audio, text and graphics that can incorporate to an online building and publishing environment that can be accessed anytime, anywhere.

The Media Center also provides an array of easy to edit property flyers, brochures and newsletter templates in numerous designs and layouts. The addition of audio and video can make these pieces richer and more interactive than just sending a document to your database or social media outlets. All Prudential Media Center presentations integrate with the Prudential E-Card system.

Prudential E-Cards

Prudential Real Estate offers free and unlimited use of customizable eCards. Found online at the Prudential Real Estate Affiliate website, eCards are postcards you can purchase to send to your clients through e-mail. There are over 200 eCards to suit your needs, such as just listed, just sold, general prospecting, holiday greetings,  and client follow-up. You may also customize eCards with personal and property photos, or include links to virtual tours, maps for open house visitors, and property flyer information.

Web 2.0 & Social Media Integration

Our interactive and informative website is designed to provide the consumer with information about the real estate market as well as a customized property search with enhanced photos and features like video and neighborhood information. Our entire site seamlessly integrates with over 300 social media outlets giving our clients homes a marketing advantage.

Prudential University LearnCenter

In addition to the free continuing education we provide to our agents, Prudential Towne Realty sales professionals can benefit from the ongoing education provided by Prudential through the LearnCenter. Here agents can take web based and virtual courses to keep current on the latest trends in the market, working with buyers and technology. Virtual Instructors often include Nationally recognized real estate industry experts.

E-Certified 2.0 Designation

Prudential Real Estate was the first real estate company to recognize the value of a technology designation. The updated eCertified® 2.0 designation consists of four interactive Web-based training modules posted on the Prudential University LearnCenter. 

TowneText

TowneText is the mobile text application used by Prudential Towne Realty. Prospective buyers are able to get detailed information about our listings by texting a code from the TowneText sign rider. Buyers receive an instant response with details regarding the property and if they are using a GPS enabled phone, they can get information about other homes for sale in the neighborhood. Our Agents have the contact information to follow-up and schedule a showing. This is an easy way to get interested buyers and motivated sellers together.